Luring New Anglers
With fishing participation at historically low levels, we set out to make Zebco more relevant to more people by reimagining the iconic brand, and the fishing category itself, in a more contemporary light. Ironically, this involved resurrecting a TV show theme song from the 1950s. This business can be very counterintuitive sometimes.
A behind-the-scenes look at the recording of the Andy Griffith Show theme song with indie band, Bad Bad Hats.
Weekly contest in which fans could submit video of themselves whistling the Andy Griffith Show theme song. Well, it is a catchy tune.
Quantum is Zebco’s high-end tackle brand aimed at avid anglers, including some of the most notable professional anglers on the BASS Tour.
We’re often told that a rational sell isn’t as effective as an emotional one. I would argue that logic and reason can be powerfully emotive. Watch these spots and see if you agree.
Part of an effort to introduce Zebco’s sub-brand, Rhino as a stand-alone brand.