Get to a Healthier Place
Conventional wisdom says a health club should sell aspiration. But following conventional wisdom isn’t what made Anytime Fitness the fastest-growing fitness franchise on planet Earth.
Reserved parking for club members—as far away from the front door as physically possible, because every step counts.
Anytime Fitness invented the 24/7 health club, which was the overarching story before copycats flooded the market.
And now for something completely different. This spot, which was created against an earlier strategy, never ran. Perhaps for good reason.